- What exactly is the Viral Finder viral score?
- The viral score is a 0–100 metric calculated for each post. It measures how much the post outperformed the account's own median engagement, normalized by follower count. A score of 50 means average performance; scores above 70 represent meaningful outperformance; 85+ indicates a genuinely viral moment for that account.
- How do I use viral scores to guide my content strategy?
- After researching 3–5 competitor accounts, look at the post types and topics associated with the highest viral scores. The patterns in those top-scoring posts represent what your shared audience rewards with engagement. Build your content strategy around replicating those patterns in your own voice.
- Is a viral score of 100 actually achievable?
- A score near 100 means a post massively outperformed the account's typical engagement — perhaps 5–10× their average. It's rare but happens when a post strikes a chord far beyond that creator's normal reach. Most strong content sits in the 65–85 range.
- Can I compare viral scores between different accounts?
- Viral scores are comparable across accounts because they're normalized by follower count and each account's own baseline. A score of 75 from a 5k-follower account represents the same degree of outperformance as a 75 from a 500k-follower account.
- How many viral scores can I view for free?
- Your 3 free searches each deliver viral scores for all recent posts from one account — typically 50–100 scored posts per search.