- How do I use Viral Finder to evaluate an influencer before a partnership?
- Search the influencer's public account and review their viral scores across recent posts. If their top-scoring content consistently hits 65+ and their median score is above 40, they're creating content that genuinely resonates with their audience. Low or inconsistent scores suggest their engagement may be lower quality than their follower count implies.
- Does Viral Finder help me spot influencers with inflated followers?
- Indirectly, yes. An influencer with a large following but consistently low viral scores — where their posts rarely outperform their own average — may have purchased followers that don't engage. Genuine engagement tends to produce consistent outperformance relative to the account's baseline.
- Can I compare multiple influencers at once?
- Research each influencer in a separate search, then compare their viral score distributions. Because scores are normalized by follower count, a micro-influencer and a macro-influencer with the same score represent equivalent engagement quality — which often reveals the micro-influencer is the better partnership value.
- What makes influencer research with Viral Finder different from engagement rate tools?
- Engagement rate calculators give you a single average number across all posts. Viral Finder shows you the distribution of performance across recent posts — whether high engagement is consistent or the result of one viral outlier. Consistency is more valuable for partnership decisions than a single impressive average.
- Is influencer research free?
- 3 free influencer profile analyses with no credit card required. Each search covers the influencer's full recent post history, ranked by viral score.