- What performance metrics does Viral Finder show for Instagram content?
- The primary metric is the viral score (0–100), which measures how much a post outperformed the account's own median engagement, normalized by follower count. You also see raw engagement figures and post dates, giving you both relative and absolute performance context.
- Why is relative performance more useful than absolute likes or comments?
- Absolute likes are heavily skewed by account size. A post with 10,000 likes from a 50k-follower account dramatically outperformed their average; the same 10,000 likes from a 5M-follower account is below average. The viral score makes these comparable across accounts of any size.
- Can I benchmark my own content performance against competitor content?
- You can use Viral Finder to see what viral scores competitor content achieves, giving you a real benchmark for what "high-performing" means in your niche. Then apply that standard when evaluating your own content strategy.
- How accurate is the performance data?
- Performance data reflects what's publicly visible on each post at the time of search. Likes and comments are exact counts. The viral score is calculated from those inputs plus the account's recent posting history — it's a derived metric, not a raw data point.
- Is the content performance tool free?
- You get 3 free performance analyses with no credit card required. Each free search covers a full account's post history, ranked by performance score.