- What does a "virality check" actually show me?
- A virality check with Viral Finder shows every post from a competitor account with its viral score — a 0–100 measure of how much that post outperformed the account's typical engagement. Posts scoring 70+ are strong outperformers; 85+ represents a genuine viral moment relative to that account's audience.
- How do I interpret a competitor's virality score?
- The score is relative to that account's own history, not an absolute standard. A score of 80 means the post got roughly 4× the engagement the account typically achieves. Comparing virality scores across competitors requires keeping their different baseline audiences in mind.
- Which competitors should I run a virality check on first?
- Start with the accounts that are growing fastest in your niche — the ones your target audience follows. Their high-scoring posts are the most likely to contain the content patterns your audience already finds compelling.
- How often should I run virality checks on competitors?
- Monthly virality checks give you a good picture of what's been working for competitors without overwhelming your search quota. Run additional checks before major campaigns or content planning sessions.
- Can I run virality checks for free?
- Yes — 3 free virality checks with no credit card required. Each check covers the full post history of one public account, ranked by viral score.