- What analytics does Viral Finder show for competitor accounts?
- For each post, Viral Finder shows the viral score (0–100), engagement metrics, post type, and date. The viral score is the key metric — it shows how much a post outperformed that account's typical engagement, normalized by follower count, making comparisons across different-sized competitors meaningful.
- How accurate is the competitor engagement data?
- Viral Finder pulls data directly from Instagram's public data for each search. Accuracy reflects what's publicly visible on each post. Like counts and comment counts are exact; the viral score is a calculated metric based on those inputs and the account's recent posting history.
- Can I compare analytics across multiple competitor accounts?
- Yes. Run separate searches for each competitor and compare the viral scores and engagement patterns side by side. Because the viral score is normalized, a score of 75 from a 50k-follower account and a 75 from a 500k-follower account represent the same level of outperformance.
- Can I export competitor analytics for client reports?
- You can reference the data from your session for reports and presentations. Viral Finder is designed as a research and strategy tool — the insights you gather inform the recommendations you deliver to clients.
- How does Viral Finder compare to just using Instagram Insights?
- Instagram Insights only shows analytics for accounts you own. Viral Finder shows you analytics for any public account — your competitors, industry leaders, aspirational accounts. It gives you the external benchmark that Instagram Insights can't provide.